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Workshop: Develop your Strategy to Digitalization

organised by RIGHT
Hamburg, DE
Organized by Johan Daniel Lawaetz-Stiftung and HAW

“Digitalization” means that Information and Communication Technology (ICT) changes business processes and market rules. While some “rule breaker examples” like Amazon or Uber are well-known and often discussed, for most SMEs “Digitalization” is a complex process in which the constraints of existing processes, business models, customers and staff are critical.

The concept of this workshop is to develop an individual strategy for a company (or a company network) that reflects the as-is situation and specific constraints, but also specific strengths and assets. Based on a short analysis we describe together potential action fields, develop a choice of the most relevant and blueprint for the transition process.

A similar concept of this trainings is successfully applied for 2 years in the German “Competence Centre Digitalization for SMEs” in Hamburg (

Possible Workshop formats:

  • 1d introduction and exercises
  • Project coaching: 1d introduction + 1-2 1/2d workshops, depending on complexity
  • Train the trainer concept

The workshop can be provided in German or English.

Learning outcome:

Outcomes for learners:

  • Competences in the assessment of ICTs on the own business model
  • Discussions with other participants expand the own “horizon"


Outcomes for SME's:

  • Development of a company specific Digitalization strategy
  • Start of a discussion process