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Маркетинг и управление на туристическия бизнес (Marketing and Management of Tourism Business )

Master (ISCED 2011 level 7)


Tijdsduur 2 semesters
Cost 970 EUR per year for 2021/2022 academic year

In the Master’s degree programme in Marketing and Management of Tourism Business students learn specific marketing and management subjects in the management of tourism like the management of tour operator and tour agent activities, management of crisis situations in tourism, management of tourist projects, web relationship marketing, as well as methods for analyzing marketing information in tourism. Graduates of Master's degree in Marketing and Management of Tourism Business can be employed as: managers in the hotel hospitality sector; managers of tour-operators or tour-agencies; brand managers of tourist firms or tourist destinations – resort complex, municipality; managers ‘Tourist Service’; managers of Marketing departments, Advertising departments, ‘Relations with Customers’, ‘Sales’, managers ‘Key Customers’ in various hotel chains and single independent hotels, tour-operators and tour- agencies, managers/directors of tourist information centers and others.

Structurele componenten
International component

ISCED Categories

Kust- en zee toerisme