Workshop: Develop your Strategy to Digitalization

General information

“Digitalization” means that Information and Communication Technology (ICT) changes business processes and market rules. While some “rule breaker examples” like Amazon or Uber are well-known and often discussed, for most SMEs “Digitalization” is a complex process in which the constraints of existing processes, business models, customers and staff are critical.

The concept of this workshop is to develop an individual strategy for a company (or a company network) that reflects the as-is situation and specific constraints, but also specific strengths and assets. Based on a short analysis we describe together potential action fields, develop a choice of the most relevant and blueprint for the transition process.

A similar concept of this trainings is successfully applied for 2 years in the German “Competence Centre Digitalization for SMEs” in Hamburg (

Possible Workshop formats:

  • 1d introduction and exercises
  • Project coaching: 1d introduction + 1-2 1/2d workshops, depending on complexity
  • Train the trainer concept

The workshop can be provided in German or English.

Learning outcome:

Outcomes for learners:

  • Competences in the assessment of ICTs on the own business model
  • Discussions with other participants expand the own “horizon"


Outcomes for SME's:

  • Development of a company specific Digitalization strategy
  • Start of a discussion process
Contact Person: Rüdiger Weißbach (


The highlighted icons, represent the fields of education (in compliance with ISCED Classification) engaged during this course/programme.


, Germany

location to be decided



Academic level: Lifelong Learning
Occupations (not validated):
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